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Effective pricing is like walking a tightrope. Price your products or services too high and no one will buy them. Price them too low and you won’t cover your costs. Either way, incorrect pricing can lead to disastrous results. In the past, pricing was based on little more than intuition. Increasingly businesspeople are recognizing that pricing is a science as well as an art. Equip yourself with the tools you need to set prices that will allow your business to succeed.

Topics covered in this workshop:
  • The three Cs of Pricing: Cost, Customer Demand and the Competition
  • Why you must establish your own price/quality strategy
  • How pricing impacts image in the minds of customers
  • Knowing when to use various pricing strategies
  • How to use a simple break-even analysis to insure profits at different price points
  • Strategies you can use to increase the price you can charge

This interactive workshop uses lots of examples and case studies to help you clearly understand all concepts presented. Handouts include worksheets and checklists you can use immediately in your business to determine that magic number which is acceptable to your customers yet still allows for a reasonable profit. Take action today to find out how effective pricing can open new doors to profit in your business.

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