Running a small business today is similar in many ways to the Biblical story of David, a young boy, battling against a Giant called Goliath. Small, independent companies compete against larger businesses with longer track records, more resources and the ability to operate and market on a grander scale. This can be intimidating, yet some small businesses successfully take on the giants in their industry. How do they do this? By shunning the big guy’s tactics in favor of their own tools and techniques, by being quicker to react and by having faith in their own ability to creatively approach the market place. Winning businesses are profiled in this workshop series to illustrate a wide range of topics:
- Outsmart the Big Guys by understanding the competitive environment, trends, market potential and opportunities or threats for small businesses
- Carve out a niche by differentiating yourself and defining your competitive advantage
- Create your own brand by becoming a specialist and focusing on excellence
- Become a Customer Hero by meeting four universal customer expectations
- Learn the secrets to pricing profitably when contending with low-price competitors
- Become a marketing wizard by focusing on tactics small businesses do best
- Propel your business to a new level of success by working smarter, not harder
- Track your progress against the giants in 4 key areas
This topic, originally formatted for presentation online in eight one-hour sessions, is periodically offered in this Internet format through University of Nebraska NU Skills. For more information about this option go to
http://www.nuskills.unl.edu/ or call Brenda Caine at 888-816-7212
The above topics can also be presented in a traditional on-site workshop format in two 3-4 hour sessions. Contact the Executive Extra for more information on how this can be structured to meet your specific training needs.
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